Cloud technology plays a significant role in the delivery of IPTV services. IPTV providers use cloud servers to store and stream content to users over the internet. This method reduces the need for physical infrastructure and allows for scalable services. With cloud-based IPTV, providers can easily update content libraries and add new features without major disruptions. Cloud storage also enhances the video-on-demand feature, giving users access to large libraries of shows and movies. As cloud technology advances, IPTV services are expected to become even more efficient and expansive.